Professional Services
Edgar, Dunn & Company
What They Say:
“With their worldview, Pivotal positioned us as borderless consultants and in doing so helped us create an enduring global brand. They are thought leaders in their own right in the communications field."
David Poe, Director & Managing Partner, Edgar, Dunn & Company
Challenge:
Edgar, Dunn & Company, an American-based management consulting firm in financial services, had steadily expanded its business internationally over a period of more than 20 years without a cohesive branding and marketing effort. It sought to emerge as the pre-eminent global leader in the payments industry.
Insight:
Pivotal would take the firm’s unparalleled consultant talent, strong intellectual property and deep expertise in payments and seize the mantle of thought leadership to an industry in flux.
Solution:
Pivotal envisioned a comprehensive branding initiative, executed with a marketing and communications platform, under the service mark Borderless Consultants SM. It repackaged EDC expertise and intellectual property across global online and offline marketing channels.
Results:
Now the thought leader in the industry, EDC has established and solidified itself as an enduring global brand supporting a sustainable consulting practice on five continents and 33 countries.
Pacific Art Group
What They Say:
"Pivotal helped launch my newly-funded startup. Their expertise, marketing and branding savvy and strategic vision allowed us to quickly develop a recognized brand identity. As a result, we successfully launched in less than six months from funding and had our first luxury level national retail customer within the same time frame."
Helen Bulwik, President and Founder, Pacific Art Group
Challenge:
A team of veteran merchants intends to redefine how quality affordable art is created and sold for mass-market consumption. They strive to be the top private brands provider of finished fine art to national retail, specialty home furnishings and hospitality industries. Defying the conventional wisdom of the fine art distribution marketplace populated by galleries, framers and collectors, the startup seeks industry support to build its launch book of budget, mid-range and high-end customers.
Insight:
Pivotal determined it could leverage the Pacific Arts Group (PAG) founder-president’s national reputation as a recognized multi-channel retailing and merchandising guru combined with an expertise in art publishing. Her credible insider voice would sell PAG’s innovative wholesale-to-retail concept to bring fine art to main street.
Solution:
Pivotal initiated a series of high level industry dialogues among select trade and media influencers around the company’s launch, providing private label, merchandising and supply chain insights that would invigorate the previously fragmented and stodgy wall art category for its prospective customers.
Results:
Pivotal’s thought leadership narrative around PAG’s redefinition of the way fine art is distributed and sold helps close a majority of “Top 10” National Retailers during a recession.