What They Say:

"After more than 10 years in a market with limited sponsorship fund raising results, we brought Pivotal in to help position and package our nonprofit brand in order to set the table for attracting major corporate dollars. They accomplished that objective in six months.”
Candace Lightner, Chairwoman Emeritus, The Jenna Druck Foundation Board of Directors

Challenge:

Fourteen-year old regional nonprofit Jenna Druck Foundation (JDF) and its annual signature event, the Young Women’s Leadership Conference (YWLC), had been fundraising and development underperformers for more than a decade. JDF was virtually unknown to prospective major corporate sponsors throughout San Diego and Orange Counties.

Insight:

Pivotal realized a smart marketing program would leverage and highlight key JDF brand assets. Using YWLC as its showcase, it would attract prospective corporate sponsors from a wide variety of industries and would demonstrate return-on-investment social capital, community impact and media promotion capabilities.

Solution:

Pivotal masterminded a fund development communications narrative that illustrated JDF’s brand assets and community-wide credibility while driving English and Spanish-speaking Internet, TV and radio advertising, promotion, educational outreach and editorial content across all platforms.

Results:

More than a dozen newly-sourced Southern California-based corporations in financial services, computer services, real estate, utilities, apparel and Indian gaming expressed interest in pursuing sponsorship opportunities with JDF. Making its signature event even more attractive to corporate marketers, Pivotal tripled YWLC attendance from 250 to 1,000 young women of high school age and generated $200,000+ in media promotion, advertising and PR value.

Challenge:

Girls, Inc., a national nonprofit youth organization, helps inspire girls from all cultural and ethnic backgrounds, particularly those in high-risk underserved areas to be strong, smart and bold. The organization seeks to boost its unrestricted revenue opportunities through cause marketing deals that clearly align with its values.

Insight:

Mattel, Inc. designs, manufactures and markets a girl culture icon, the Barbie doll, which periodically undergoes an identity crisis. The company’s flagship brand has been frequently criticized for perpetuating gender, cultural and ethnic stereotypes. Girls, Inc. and Mattel would have the basis around which to create the perfect values-based partnership.

Solution:

Pivotal brought the two parties together, strategizing a two-year, seven-figure marketing deal. New product development, event marketing and public and community relations components pinpointed each partner’s specific needs.

Results:

Pivotal contributed to Mattel’s Barbie image makeover and helped broaden its understanding of economic, cultural and social empowerment for girls through its partnership with Girls, Inc., which generated a 50% increase in its unrestricted cause branding revenues.