Storytelling Fundamentals
We use the following integrated fundamentals of better storytelling to inspire action, build relationships and move the needle:
Public & Media Relations
Public Relations (PR) epitomizes the art and science of creating customized two-way communications techniques, which speak directly to the right audience at the right time in the right place. PR and its sidekick, Media Relations, build credibility, nurture relationships and influence (some may say serenade) media opinion-drivers within the worldwide webosphere of bloggerville, twitterville and facebooking. PR also strategically engages “old school” mainstream and trade media tactics for the purpose of communicating mission, policy, practice and thought leadership. Whether online or offline, people want authenticity not spin, dialogue not dictation and stories of viral sincerity not Hollywood hyperbole.
Social Media
Social Media provides a myriad of all things Web 2.0 tools that create engaging participatory online content, allowing specific audiences to write for, share and direct content towards one another. They’re able to show expertise in a market or solve a specific problem, encourage participation in conversation or create opportunity to build community. Build the tools smartly, navigate them easily, inhabit them quickly, value them consistently and your audiences will come.
Community & Stakeholder Relations
Community Relations & Outreach provides short and long-term financial, human capital and in-kind commitments that tackle and solve a specific problem or endeavor to help build stronger, healthier relationships with the communities in which any enterprise or organization operates. Stakeholder Relations focuses on offering solutions for a specific group or individuals who directly effect or who will be affected by the process or outcome of organizational or business objectives.
Event Marketing & Sponsorship
Event Marketing & Sponsorship creates an actual life-to-life experience for your brand or mission with audience participation, whether through webosphere or on landosphere, via live event, trade show, festival, conference, seminar, contest, sweepstakes, exhibition, symposium, sports or cause-related marketing event or fund raiser. Whether we ideate and sell the experience for you to sponsors or you buy into an existing opportunity, it’s all about a relationship-building and loyalty experience no one will ever forget.
Custom Content & Publishing
Custom Publishing, the art and science of delivering quality authentic content created from virtually any form of actionable market intelligence or point-of-view, must be so compelling you’d be willing to pay for it. Envelop your buyer or stakeholder in storytelling around your brand—and emerge as a thought leader.